{"id":10873,"date":"2026-09-24T10:49:02","date_gmt":"2026-09-24T02:49:02","guid":{"rendered":"https:\/\/blog-new.magiclight.ai\/wp-2\/academy\/social-media-video-sizes-the-ultimate-2026-guide-to-tiktok-instagram-facebook-snapchat-and-more-2\/"},"modified":"2026-09-24T10:49:02","modified_gmt":"2026-09-24T02:49:02","slug":"social-media-video-sizes-the-ultimate-2026-guide-to-tiktok-instagram-facebook-snapchat-and-more","status":"publish","type":"post","link":"https:\/\/blog-new.magiclight.ai\/wp-2\/fr\/academy\/social-media-video-sizes-the-ultimate-2026-guide-to-tiktok-instagram-facebook-snapchat-and-more\/","title":{"rendered":"Formats vid\u00e9o des r\u00e9seaux sociaux : le guide ultime 2026 TikTok, Instagram, Facebook, Snapchat et plus"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Pour les cr\u00e9ateurs de contenu professionnels en 2026, rester en avance sur les sp\u00e9cifications vid\u00e9o des r\u00e9seaux est essentiel : \u00e7a prot\u00e8ge l\u2019engagement et \u00e9vite le recadrage c\u00f4t\u00e9 plateforme.<\/p>\n<p class=\"wp-block-paragraph\">Voici les tailles et sp\u00e9cifications techniques recommand\u00e9es aujourd\u2019hui pour les grandes plateformes.<\/p>\n<h2 class=\"wp-block-heading\">Rep\u00e8re rapide : formats vid\u00e9o des r\u00e9seaux 2026<\/h2>\n<figure class=\"wp-block-table\">\n<table class=\"has-fixed-layout\">\n<tbody>\n<tr>\n<td><strong>Plateforme<\/strong><\/td>\n<td><strong>Meilleure r\u00e9solution<\/strong><\/td>\n<td><strong>Ratio<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>TikTok<\/strong><\/td>\n<td>1080 x 1920<\/td>\n<td>9:16<\/td>\n<\/tr>\n<tr>\n<td><strong>Instagram Reels<\/strong><\/td>\n<td>1080 x 1920<\/td>\n<td>9:16<\/td>\n<\/tr>\n<tr>\n<td><strong>Instagram Stories<\/strong><\/td>\n<td>1080 x 1920<\/td>\n<td>9:16<\/td>\n<\/tr>\n<tr>\n<td><strong>Facebook Reels<\/strong><\/td>\n<td>1080 x 1920<\/td>\n<td>9:16<\/td>\n<\/tr>\n<tr>\n<td><strong>Facebook Feed<\/strong><\/td>\n<td>1080 x 1350<\/td>\n<td>4:5<\/td>\n<\/tr>\n<tr>\n<td><strong>YouTube (Standard)<\/strong><\/td>\n<td>1920 x 1080<\/td>\n<td>16:9<\/td>\n<\/tr>\n<tr>\n<td><strong>YouTube Shorts<\/strong><\/td>\n<td>1080 x 1920<\/td>\n<td>9:16<\/td>\n<\/tr>\n<tr>\n<td><strong>Snapchat<\/strong><\/td>\n<td>1080 x 1920<\/td>\n<td>9:16<\/td>\n<\/tr>\n<tr>\n<td><strong>LinkedIn<\/strong><\/td>\n<td>1080 x 1350<\/td>\n<td>4:5<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<h2 class=\"wp-block-heading\">D\u00e9tail taille et ratio sur chaque plateforme<\/h2>\n<h3 class=\"wp-block-heading\">TikTok<\/h3>\n<p class=\"wp-block-paragraph\">TikTok <a href=\"https:\/\/www.cyberlink.com\/blog\/video-editing-instagram-tiktok\/4229\/tiktok-video-size\" target=\"_blank\" rel=\"noopener\">reste<\/a> r\u00e9solument vertical-first. La plateforme <a href=\"https:\/\/www.tiktok.com\/creator-academy\" target=\"_blank\" rel=\"noopener\">accepte d\u00e9sormais les uploads horizontaux<\/a> pour certains comptes, mais l\u2019algorithme continue de favoriser le 9:16 natif.<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Taille optimale :<\/strong> 1080 x 1920 pixels.<\/li>\n<li><strong>Poids max :<\/strong> 1GB (500MB conseill\u00e9 pour un traitement plus rapide).<\/li>\n<li><strong>Format pr\u00e9f\u00e9r\u00e9 :<\/strong> .MP4 ou .MOV (codec H.264).<\/li>\n<li><strong>Astuce pro :<\/strong> gardez le texte et les visuels essentiels dans la <strong>\u00ab Safe Zone \u00bb<\/strong> \u2014 le centre 1080 x 1440 \u2014 pour ne pas \u00eatre masqu\u00e9s par le nom d\u2019utilisateur, les l\u00e9gendes et les boutons lat\u00e9raux.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">Instagram (Reels, Stories et Feed)<\/h3>\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/help.instagram.com\/1038071743007909\" target=\"_blank\" rel=\"noopener\">Instagram a consolid\u00e9<\/a> beaucoup de ses fonctions vid\u00e9o, mais le format change selon l\u2019emplacement.<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Reels &amp; Stories :<\/strong> 1080 x 1920 pixels (9:16).<\/li>\n<li><strong>Vid\u00e9o in-feed :<\/strong> 1080 x 1350 pixels (4:5) est le \u00ab gold standard \u00bb du fil : \u00e7a occupe 70% d\u2019\u00e9cran en plus qu\u2019une vid\u00e9o carr\u00e9e (1:1).<\/li>\n<li><strong>Safe Zone Reels :<\/strong> \u00e9vitez les 220px du haut et les 450px du bas pour le texte important, ces zones sont masqu\u00e9es en aper\u00e7u du fil et dans l\u2019onglet d\u00e9couverte Reels.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">Facebook<\/h3>\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/en-gb.facebook.com\/business\/m\/one-sheeters\/video-requirements\" target=\"_blank\" rel=\"noopener\">Facebook continue de prioriser<\/a> le contenu vertical mobile-first, surtout avec la pouss\u00e9e forte sur Reels.<\/p>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.facebook.com\/business\/help\/1197310377458196\" target=\"_blank\" rel=\"noopener\"><strong>Facebook Reels<\/strong><\/a><strong> :<\/strong> 1080 x 1920 pixels (9:16).<\/li>\n<li><strong>Facebook Feed :<\/strong> 1080 x 1350 (4:5) est d\u00e9sormais le ratio pr\u00e9f\u00e9r\u00e9 pour l\u2019engagement, m\u00eame si 1080 x 1080 (1:1) reste tr\u00e8s utilis\u00e9 en pubs.<\/li>\n<li><strong>Specs techniques :<\/strong> compression H.264, 30 fps et audio AAC \u00e0 128kbps+ pour une qualit\u00e9 optimale.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">Snapchat<\/h3>\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/businesshelp.snapchat.com\/s\/article\/top-snap-specs?language=en_US\" target=\"_blank\" rel=\"noopener\">Le contenu Snapchat<\/a> est presque exclusivement vertical plein \u00e9cran.<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Pubs vid\u00e9o uniques &amp; Stories :<\/strong> 1080 x 1920 pixels (9:16).<\/li>\n<li><strong>Poids de fichier :<\/strong> max 1GB.<\/li>\n<li><strong>Nouveau en 2026 :<\/strong> avec le lancement des derni\u00e8res <strong>Snap Specs AR glasses<\/strong>, le contenu POV \u00e0 la premi\u00e8re personne en 1080p devient une tendance majeure chez les cr\u00e9ateurs.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">YouTube<\/h3>\n<p class=\"wp-block-paragraph\">YouTube est la seule plateforme o\u00f9 <a href=\"https:\/\/www.youtube.com\/creators\/how-things-work\/content-creation-strategy\/\" target=\"_blank\" rel=\"noopener\">le format paysage reste le focus principal<\/a>, m\u00eame si Shorts est d\u00e9sormais un gros moteur de trafic.<\/p>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/exceptional.marketing\/opinion\/social-media\/social-media-image-video-sizes\/#:~:text=x%201440%20px-,Ads%20%26%20posts,.MPEG%2D4%20or%20.AVI\" target=\"_blank\" rel=\"noopener\"><strong>Standard Video<\/strong><\/a><strong> :<\/strong> 1920 x 1080 pixels (16:9). Le 4K (3840 x 2160) est fortement recommand\u00e9 pour le contenu evergreen ou \u00e0 forte production.<\/li>\n<li><a href=\"https:\/\/support.google.com\/youtube\/answer\/15424877?hl=en\" target=\"_blank\" rel=\"noopener\"><strong>Shorts<\/strong><\/a><strong> :<\/strong> 1080 x 1920 pixels (9:16).<\/li>\n<li><strong>Taille de miniature :<\/strong> 1280 x 720 pixels (ratio 16:9).<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">LinkedIn<\/h3>\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.linkedin.com\/help\/linkedin\/answer\/a1311816\" target=\"_blank\" rel=\"noopener\">Les vid\u00e9os LinkedIn doivent viser une qualit\u00e9 professionnelle<\/a>. Les uploads natifs ont une port\u00e9e nettement plus forte que les liens externes.<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Fil mobile-first :<\/strong> 1080 x 1350 pixels (4:5).<\/li>\n<li><strong>Desktop \/ pro :<\/strong> 1920 x 1080 pixels (16:9).<\/li>\n<li><strong>Note :<\/strong> les vid\u00e9os natives LinkedIn sont d\u00e9sormais plafonn\u00e9es \u00e0 10 minutes (15 minutes via desktop), avec le meilleur engagement en g\u00e9n\u00e9ral sous 90 secondes.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\">Checklist technique g\u00e9n\u00e9rale pour toutes les plateformes<\/h2>\n<ul class=\"wp-block-list\">\n<li><strong>Codec vid\u00e9o :<\/strong> H.264 (le plus universel et stable).<\/li>\n<li><strong>Codec audio :<\/strong> AAC (st\u00e9r\u00e9o, 128 kbps ou plus).<\/li>\n<li><strong>Fr\u00e9quence d\u2019images :<\/strong> 30 fps (standard industrie) ou 60 fps pour le contenu tr\u00e8s dynamique.<\/li>\n<li><strong>Espace colorim\u00e9trique :<\/strong> Rec. 709 (standard web et mobile).<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">\n","protected":false},"excerpt":{"rendered":"<p>En 2026, un cr\u00e9ateur pro doit anticiper les specs vid\u00e9o des plateformes. Le bon format prot\u00e8ge l\u2019engagement et \u00e9vite un recadrage agressif.<\/p>\n","protected":false},"author":1,"featured_media":150,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_angie_page":false,"page_builder":"","footnotes":""},"categories":[512],"tags":[],"section_display":[],"class_list":["post-10873","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-fr"],"acf":[],"lang":"fr","translations":{"fr":10873,"en":149,"zh":10861,"tw":10863,"ko":10865,"ja":10867,"es":10869,"de":10871,"pt":10875,"ar":10877,"it":10879,"ru":10881,"sv":10883,"tr":10885,"nl":10887,"cs":10889},"pll_sync_post":{},"_links":{"self":[{"href":"https:\/\/blog-new.magiclight.ai\/wp-2\/wp-json\/wp\/v2\/posts\/10873","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog-new.magiclight.ai\/wp-2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog-new.magiclight.ai\/wp-2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog-new.magiclight.ai\/wp-2\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog-new.magiclight.ai\/wp-2\/wp-json\/wp\/v2\/comments?post=10873"}],"version-history":[{"count":1,"href":"https:\/\/blog-new.magiclight.ai\/wp-2\/wp-json\/wp\/v2\/posts\/10873\/revisions"}],"predecessor-version":[{"id":10874,"href":"https:\/\/blog-new.magiclight.ai\/wp-2\/wp-json\/wp\/v2\/posts\/10873\/revisions\/10874"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog-new.magiclight.ai\/wp-2\/wp-json\/wp\/v2\/media\/150"}],"wp:attachment":[{"href":"https:\/\/blog-new.magiclight.ai\/wp-2\/wp-json\/wp\/v2\/media?parent=10873"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog-new.magiclight.ai\/wp-2\/wp-json\/wp\/v2\/categories?post=10873"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog-new.magiclight.ai\/wp-2\/wp-json\/wp\/v2\/tags?post=10873"},{"taxonomy":"section_display","embeddable":true,"href":"https:\/\/blog-new.magiclight.ai\/wp-2\/wp-json\/wp\/v2\/section_display?post=10873"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}