{"id":10883,"date":"2026-09-24T10:49:03","date_gmt":"2026-09-24T02:49:03","guid":{"rendered":"https:\/\/blog-new.magiclight.ai\/wp-2\/academy\/social-media-video-sizes-the-ultimate-2026-guide-to-tiktok-instagram-facebook-snapchat-and-more-2\/"},"modified":"2026-09-24T10:49:03","modified_gmt":"2026-09-24T02:49:03","slug":"social-media-video-sizes-the-ultimate-2026-guide-to-tiktok-instagram-facebook-snapchat-and-more","status":"publish","type":"post","link":"https:\/\/blog-new.magiclight.ai\/wp-2\/sv\/academy\/social-media-video-sizes-the-ultimate-2026-guide-to-tiktok-instagram-facebook-snapchat-and-more\/","title":{"rendered":"Videostorlekar i sociala medier: den ultimata 2026-guiden till TikTok, Instagram, Facebook, Snapchat och mer"},"content":{"rendered":"<p class=\"wp-block-paragraph\">F\u00f6r professionella content creators 2026 \u00e4r det avg\u00f6rande att ligga steget f\u00f6re sociala mediers videospecifikationer: s\u00e5 s\u00e4krar du h\u00f6gt engagemang och undviker besk\u00e4rning fr\u00e5n plattformen.<\/p>\n<p class=\"wp-block-paragraph\">H\u00e4r \u00e4r de senaste rekommenderade videostorlekarna och tekniska specifikationerna f\u00f6r de stora plattformarna.<\/p>\n<h2 class=\"wp-block-heading\">Snabbreferens: videostorlekar i sociala medier 2026<\/h2>\n<figure class=\"wp-block-table\">\n<table class=\"has-fixed-layout\">\n<tbody>\n<tr>\n<td><strong>Plattform<\/strong><\/td>\n<td><strong>B\u00e4sta uppl\u00f6sning<\/strong><\/td>\n<td><strong>Bildf\u00f6rh\u00e5llande<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>TikTok<\/strong><\/td>\n<td>1080 x 1920<\/td>\n<td>9:16<\/td>\n<\/tr>\n<tr>\n<td><strong>Instagram Reels<\/strong><\/td>\n<td>1080 x 1920<\/td>\n<td>9:16<\/td>\n<\/tr>\n<tr>\n<td><strong>Instagram Stories<\/strong><\/td>\n<td>1080 x 1920<\/td>\n<td>9:16<\/td>\n<\/tr>\n<tr>\n<td><strong>Facebook Reels<\/strong><\/td>\n<td>1080 x 1920<\/td>\n<td>9:16<\/td>\n<\/tr>\n<tr>\n<td><strong>Facebook Feed<\/strong><\/td>\n<td>1080 x 1350<\/td>\n<td>4:5<\/td>\n<\/tr>\n<tr>\n<td><strong>YouTube (Standard)<\/strong><\/td>\n<td>1920 x 1080<\/td>\n<td>16:9<\/td>\n<\/tr>\n<tr>\n<td><strong>YouTube Shorts<\/strong><\/td>\n<td>1080 x 1920<\/td>\n<td>9:16<\/td>\n<\/tr>\n<tr>\n<td><strong>Snapchat<\/strong><\/td>\n<td>1080 x 1920<\/td>\n<td>9:16<\/td>\n<\/tr>\n<tr>\n<td><strong>LinkedIn<\/strong><\/td>\n<td>1080 x 1350<\/td>\n<td>4:5<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<h2 class=\"wp-block-heading\">Storlek och bildf\u00f6rh\u00e5llande p\u00e5 varje plattform<\/h2>\n<h3 class=\"wp-block-heading\">TikTok<\/h3>\n<p class=\"wp-block-paragraph\">TikTok <a href=\"https:\/\/www.cyberlink.com\/blog\/video-editing-instagram-tiktok\/4229\/tiktok-video-size\" target=\"_blank\" rel=\"noopener\">f\u00f6rblir<\/a> strikt vertical-first. Plattformen <a href=\"https:\/\/www.tiktok.com\/creator-academy\" target=\"_blank\" rel=\"noopener\">st\u00f6djer nu horisontella uppladdningar<\/a> f\u00f6r vissa anv\u00e4ndare, men algoritmen gynnar fortfarande native 9:16.<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Optimal storlek:<\/strong> 1080 x 1920 pixlar.<\/li>\n<li><strong>Max filstorlek:<\/strong> 1GB (500MB rekommenderas f\u00f6r snabbare bearbetning).<\/li>\n<li><strong>F\u00f6redraget format:<\/strong> .MP4 eller .MOV (H.264-codec).<\/li>\n<li><strong>Pro-tips:<\/strong> h\u00e5ll text och viktiga visualer i <strong>\"Safe Zone\"<\/strong> \u2014 den mittersta 1080 x 1440-ytan \u2014 s\u00e5 att anv\u00e4ndarnamn, captions och sidoknappar inte t\u00e4cker dem.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">Instagram (Reels, Stories och Feed)<\/h3>\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/help.instagram.com\/1038071743007909\" target=\"_blank\" rel=\"noopener\">Instagram har samlat<\/a> m\u00e5nga av sina videofunktioner, men storleken varierar efter placement.<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Reels &amp; Stories:<\/strong> 1080 x 1920 pixlar (9:16).<\/li>\n<li><strong>Video i fl\u00f6det:<\/strong> 1080 x 1350 pixlar (4:5) \u00e4r \"guldstandarden\" i feeden: den tar 70% mer sk\u00e4rmyta \u00e4n en kvadratisk (1:1) video.<\/li>\n<li><strong>Reels Safe Zone:<\/strong> undvik de \u00f6versta 220px och nedersta 450px f\u00f6r viktig text; de omr\u00e5dena skyms i feed-f\u00f6rhandsvisning och i Reels discovery-flik.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">Facebook<\/h3>\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/en-gb.facebook.com\/business\/m\/one-sheeters\/video-requirements\" target=\"_blank\" rel=\"noopener\">Facebook prioriterar fortfarande<\/a> mobile-first, vertikalt inneh\u00e5ll \u2013 s\u00e4rskilt med den h\u00e5rda satsningen p\u00e5 Reels.<\/p>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.facebook.com\/business\/help\/1197310377458196\" target=\"_blank\" rel=\"noopener\"><strong>Facebook Reels<\/strong><\/a><strong>:<\/strong> 1080 x 1920 pixlar (9:16).<\/li>\n<li><strong>Facebook Feed:<\/strong> 1080 x 1350 (4:5) \u00e4r nu det f\u00f6redragna f\u00f6rh\u00e5llandet f\u00f6r engagemang, \u00e4ven om 1080 x 1080 (1:1) fortfarande anv\u00e4nds mycket i annonser.<\/li>\n<li><strong>Tekniska specs:<\/strong> H.264-komprimering, 30 fps och AAC-ljud p\u00e5 128kbps+ f\u00f6r optimal kvalitet.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">Snapchat<\/h3>\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/businesshelp.snapchat.com\/s\/article\/top-snap-specs?language=en_US\" target=\"_blank\" rel=\"noopener\">Snapchat-inneh\u00e5ll<\/a> \u00e4r n\u00e4stan uteslutande vertikalt i helsk\u00e4rm.<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Enskilda videoannonser &amp; Stories:<\/strong> 1080 x 1920 pixlar (9:16).<\/li>\n<li><strong>Filstorlek:<\/strong> max 1GB.<\/li>\n<li><strong>Nytt 2026:<\/strong> med lanseringen av de senaste <strong>Snap Specs AR glasses<\/strong> blir f\u00f6rstapersons-POV i 1080p en stor trend bland creators.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">YouTube<\/h3>\n<p class=\"wp-block-paragraph\">YouTube \u00e4r den enda plattformen d\u00e4r <a href=\"https:\/\/www.youtube.com\/creators\/how-things-work\/content-creation-strategy\/\" target=\"_blank\" rel=\"noopener\">liggande fortfarande \u00e4r huvudfokus<\/a>, \u00e4ven om Shorts nu driver mycket trafik.<\/p>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/exceptional.marketing\/opinion\/social-media\/social-media-image-video-sizes\/#:~:text=x%201440%20px-,Ads%20%26%20posts,.MPEG%2D4%20or%20.AVI\" target=\"_blank\" rel=\"noopener\"><strong>Standard Video<\/strong><\/a><strong>:<\/strong> 1920 x 1080 pixlar (16:9). 4K (3840 x 2160) rekommenderas starkt f\u00f6r evergreen eller h\u00f6gproducerat inneh\u00e5ll.<\/li>\n<li><a href=\"https:\/\/support.google.com\/youtube\/answer\/15424877?hl=en\" target=\"_blank\" rel=\"noopener\"><strong>Shorts<\/strong><\/a><strong>:<\/strong> 1080 x 1920 pixlar (9:16).<\/li>\n<li><strong>Thumbnail-storlek:<\/strong> 1280 x 720 pixlar (16:9-f\u00f6rh\u00e5llande).<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">LinkedIn<\/h3>\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.linkedin.com\/help\/linkedin\/answer\/a1311816\" target=\"_blank\" rel=\"noopener\">LinkedIn-videor b\u00f6r luta mot professionell kvalitet<\/a>. Native-uppladdningar f\u00e5r betydligt h\u00f6gre r\u00e4ckvidd \u00e4n externa l\u00e4nkar.<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Mobile-first-fl\u00f6de:<\/strong> 1080 x 1350 pixlar (4:5).<\/li>\n<li><strong>Desktop \/ professionellt:<\/strong> 1920 x 1080 pixlar (16:9).<\/li>\n<li><strong>Obs:<\/strong> native-videor p\u00e5 LinkedIn \u00e4r nu max 10 minuter (15 minuter via desktop), och b\u00e4st engagemang brukar ligga under 90 sekunder.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\">Allm\u00e4n teknisk checklista f\u00f6r alla plattformar<\/h2>\n<ul class=\"wp-block-list\">\n<li><strong>Videocodec:<\/strong> H.264 (den mest universella och stabila).<\/li>\n<li><strong>Ljudcodec:<\/strong> AAC (stereo, 128 kbps eller h\u00f6gre).<\/li>\n<li><strong>Bildhastighet:<\/strong> 30 fps (branschstandard) eller 60 fps f\u00f6r actiontungt inneh\u00e5ll.<\/li>\n<li><strong>F\u00e4rgrymd:<\/strong> Rec. 709 (standarden f\u00f6r webb och mobilsk\u00e4rmar).<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">\n","protected":false},"excerpt":{"rendered":"<p>2026 beh\u00f6ver du som proffs h\u00e5lla dig f\u00f6re plattformarnas videospecifikationer. R\u00e4tt storlek ger mer engagemang \u2013 och undviker att plattformen besk\u00e4r bilden.<\/p>\n","protected":false},"author":1,"featured_media":150,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_angie_page":false,"page_builder":"","footnotes":""},"categories":[542],"tags":[],"section_display":[],"class_list":["post-10883","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-sv"],"acf":[],"lang":"sv","translations":{"sv":10883,"en":149,"zh":10861,"tw":10863,"ko":10865,"ja":10867,"es":10869,"de":10871,"fr":10873,"pt":10875,"ar":10877,"it":10879,"ru":10881,"tr":10885,"nl":10887,"cs":10889},"pll_sync_post":{},"_links":{"self":[{"href":"https:\/\/blog-new.magiclight.ai\/wp-2\/wp-json\/wp\/v2\/posts\/10883","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog-new.magiclight.ai\/wp-2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog-new.magiclight.ai\/wp-2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog-new.magiclight.ai\/wp-2\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog-new.magiclight.ai\/wp-2\/wp-json\/wp\/v2\/comments?post=10883"}],"version-history":[{"count":1,"href":"https:\/\/blog-new.magiclight.ai\/wp-2\/wp-json\/wp\/v2\/posts\/10883\/revisions"}],"predecessor-version":[{"id":10884,"href":"https:\/\/blog-new.magiclight.ai\/wp-2\/wp-json\/wp\/v2\/posts\/10883\/revisions\/10884"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog-new.magiclight.ai\/wp-2\/wp-json\/wp\/v2\/media\/150"}],"wp:attachment":[{"href":"https:\/\/blog-new.magiclight.ai\/wp-2\/wp-json\/wp\/v2\/media?parent=10883"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog-new.magiclight.ai\/wp-2\/wp-json\/wp\/v2\/categories?post=10883"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog-new.magiclight.ai\/wp-2\/wp-json\/wp\/v2\/tags?post=10883"},{"taxonomy":"section_display","embeddable":true,"href":"https:\/\/blog-new.magiclight.ai\/wp-2\/wp-json\/wp\/v2\/section_display?post=10883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}