{"id":10889,"date":"2026-09-24T10:49:03","date_gmt":"2026-09-24T02:49:03","guid":{"rendered":"https:\/\/blog-new.magiclight.ai\/wp-2\/academy\/social-media-video-sizes-the-ultimate-2026-guide-to-tiktok-instagram-facebook-snapchat-and-more-2\/"},"modified":"2026-09-24T10:49:03","modified_gmt":"2026-09-24T02:49:03","slug":"social-media-video-sizes-the-ultimate-2026-guide-to-tiktok-instagram-facebook-snapchat-and-more","status":"publish","type":"post","link":"https:\/\/blog-new.magiclight.ai\/wp-2\/cs\/academy\/social-media-video-sizes-the-ultimate-2026-guide-to-tiktok-instagram-facebook-snapchat-and-more\/","title":{"rendered":"Velikosti vide\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch: kompletn\u00ed pr\u016fvodce 2026 pro TikTok, Instagram, Facebook, Snapchat a dal\u0161\u00ed"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Pro profesion\u00e1ln\u00ed tv\u016frce obsahu je v roce 2026 z\u00e1sadn\u00ed p\u0159edb\u00edhat specifikace vide\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch: udr\u017e\u00edte vysok\u00fd engagement a vyhnete se o\u0159ezu ze strany platformy.<\/p>\n<p class=\"wp-block-paragraph\">Tady jsou aktu\u00e1ln\u00ed doporu\u010den\u00e9 velikosti vide\u00ed a technick\u00e9 specifikace pro hlavn\u00ed platformy.<\/p>\n<h2 class=\"wp-block-heading\">Rychl\u00fd p\u0159ehled: velikosti vide\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch 2026<\/h2>\n<figure class=\"wp-block-table\">\n<table class=\"has-fixed-layout\">\n<tbody>\n<tr>\n<td><strong>Platforma<\/strong><\/td>\n<td><strong>Nejlep\u0161\u00ed rozli\u0161en\u00ed<\/strong><\/td>\n<td><strong>Pom\u011br stran<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>TikTok<\/strong><\/td>\n<td>1080 x 1920<\/td>\n<td>9:16<\/td>\n<\/tr>\n<tr>\n<td><strong>Instagram Reels<\/strong><\/td>\n<td>1080 x 1920<\/td>\n<td>9:16<\/td>\n<\/tr>\n<tr>\n<td><strong>Instagram Stories<\/strong><\/td>\n<td>1080 x 1920<\/td>\n<td>9:16<\/td>\n<\/tr>\n<tr>\n<td><strong>Facebook Reels<\/strong><\/td>\n<td>1080 x 1920<\/td>\n<td>9:16<\/td>\n<\/tr>\n<tr>\n<td><strong>Facebook Feed<\/strong><\/td>\n<td>1080 x 1350<\/td>\n<td>4:5<\/td>\n<\/tr>\n<tr>\n<td><strong>YouTube (Standard)<\/strong><\/td>\n<td>1920 x 1080<\/td>\n<td>16:9<\/td>\n<\/tr>\n<tr>\n<td><strong>YouTube Shorts<\/strong><\/td>\n<td>1080 x 1920<\/td>\n<td>9:16<\/td>\n<\/tr>\n<tr>\n<td><strong>Snapchat<\/strong><\/td>\n<td>1080 x 1920<\/td>\n<td>9:16<\/td>\n<\/tr>\n<tr>\n<td><strong>LinkedIn<\/strong><\/td>\n<td>1080 x 1350<\/td>\n<td>4:5<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<h2 class=\"wp-block-heading\">Velikost a pom\u011br stran na ka\u017ed\u00e9 platform\u011b<\/h2>\n<h3 class=\"wp-block-heading\">TikTok<\/h3>\n<p class=\"wp-block-paragraph\">TikTok <a href=\"https:\/\/www.cyberlink.com\/blog\/video-editing-instagram-tiktok\/4229\/tiktok-video-size\" target=\"_blank\" rel=\"noopener\">z\u016fst\u00e1v\u00e1<\/a> striktn\u011b vertical-first. Te\u010f <a href=\"https:\/\/www.tiktok.com\/creator-academy\" target=\"_blank\" rel=\"noopener\">podporuje horizont\u00e1ln\u00ed nahr\u00e1v\u00e1n\u00ed<\/a> u \u010d\u00e1sti u\u017eivatel\u016f, ale algoritmus d\u00e1l zv\u00fdhod\u0148uje nativn\u00ed 9:16.<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Optim\u00e1ln\u00ed velikost:<\/strong> 1080 x 1920 pixel\u016f.<\/li>\n<li><strong>Max. velikost souboru:<\/strong> 1GB (pro rychlej\u0161\u00ed zpracov\u00e1n\u00ed se doporu\u010duje 500MB).<\/li>\n<li><strong>Preferovan\u00fd form\u00e1t:<\/strong> .MP4 nebo .MOV (kodek H.264).<\/li>\n<li><strong>Pro tip:<\/strong> text a z\u00e1sadn\u00ed vizu\u00e1ly dr\u017ete v <strong>\u201ebezpe\u010dn\u00e9 z\u00f3n\u011b\u201c<\/strong> \u2014 st\u0159edov\u00e9 oblasti 1080 x 1440 \u2014, a\u0165 je nezakryje u\u017eivatelsk\u00e9 jm\u00e9no, titulky a bo\u010dn\u00ed tla\u010d\u00edtka.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">Instagram (Reels, Stories a Feed)<\/h3>\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/help.instagram.com\/1038071743007909\" target=\"_blank\" rel=\"noopener\">Instagram sjednotil<\/a> \u0159adu video funkc\u00ed, ale velikost se po\u0159\u00e1d li\u0161\u00ed podle um\u00edst\u011bn\u00ed.<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Reels &amp; Stories:<\/strong> 1080 x 1920 pixel\u016f (9:16).<\/li>\n<li><strong>Video ve feedu:<\/strong> 1080 x 1350 pixel\u016f (4:5) je \u201ezlat\u00fd standard\u201c feedu: zab\u00edr\u00e1 o 70 % v\u00edc obrazovky ne\u017e \u010dtvercov\u00e9 (1:1) video.<\/li>\n<li><strong>Bezpe\u010dn\u00e1 z\u00f3na Reels:<\/strong> u d\u016fle\u017eit\u00e9ho textu se vyhn\u011bte horn\u00edm 220px a spodn\u00edm 450px; tyto oblasti jsou skryt\u00e9 v n\u00e1hledu feedu i na z\u00e1lo\u017ece objevov\u00e1n\u00ed Reels.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">Facebook<\/h3>\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/en-gb.facebook.com\/business\/m\/one-sheeters\/video-requirements\" target=\"_blank\" rel=\"noopener\">Facebook d\u00e1l up\u0159ednost\u0148uje<\/a> mobiln\u00ed, vertik\u00e1ln\u00ed obsah \u2014 zvl\u00e1\u0161\u0165 se siln\u00fdm tlakem na Reels.<\/p>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.facebook.com\/business\/help\/1197310377458196\" target=\"_blank\" rel=\"noopener\"><strong>Facebook Reels<\/strong><\/a><strong>:<\/strong> 1080 x 1920 pixel\u016f (9:16).<\/li>\n<li><strong>Facebook Feed:<\/strong> 1080 x 1350 (4:5) je te\u010f preferovan\u00fd pom\u011br pro engagement, i kdy\u017e 1080 x 1080 (1:1) se u reklam po\u0159\u00e1d hodn\u011b pou\u017e\u00edv\u00e1.<\/li>\n<li><strong>Technick\u00e9 specifikace:<\/strong> komprese H.264, 30 fps a AAC audio od 128kbps pro optim\u00e1ln\u00ed kvalitu.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">Snapchat<\/h3>\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/businesshelp.snapchat.com\/s\/article\/top-snap-specs?language=en_US\" target=\"_blank\" rel=\"noopener\">Obsah na Snapchatu<\/a> je t\u00e9m\u011b\u0159 v\u00fdhradn\u011b vertik\u00e1ln\u00ed na celou obrazovku.<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Samostatn\u00e9 video reklamy a Stories:<\/strong> 1080 x 1920 pixel\u016f (9:16).<\/li>\n<li><strong>Velikost souboru:<\/strong> max. 1GB.<\/li>\n<li><strong>Novinka 2026:<\/strong> se spu\u0161t\u011bn\u00edm nejnov\u011bj\u0161\u00edch <strong>Snap Specs AR glasses<\/strong> se obsah z pohledu prvn\u00ed osoby (POV) v 1080p st\u00e1v\u00e1 velk\u00fdm trendem mezi tv\u016frci.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">YouTube<\/h3>\n<p class=\"wp-block-paragraph\">YouTube je jedin\u00e1 platforma, kde <a href=\"https:\/\/www.youtube.com\/creators\/how-things-work\/content-creation-strategy\/\" target=\"_blank\" rel=\"noopener\">na \u0161\u00ed\u0159ku po\u0159\u00e1d z\u016fst\u00e1v\u00e1 hlavn\u00edm form\u00e1tem<\/a>, i kdy\u017e Shorts u\u017e t\u00e1hnou hodn\u011b n\u00e1v\u0161t\u011bvnosti.<\/p>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/exceptional.marketing\/opinion\/social-media\/social-media-image-video-sizes\/#:~:text=x%201440%20px-,Ads%20%26%20posts,.MPEG%2D4%20or%20.AVI\" target=\"_blank\" rel=\"noopener\"><strong>Standard Video<\/strong><\/a><strong>:<\/strong> 1920 x 1080 pixel\u016f (16:9). 4K (3840 x 2160) se siln\u011b doporu\u010duje pro evergreen nebo vysoce produkovan\u00fd obsah.<\/li>\n<li><a href=\"https:\/\/support.google.com\/youtube\/answer\/15424877?hl=en\" target=\"_blank\" rel=\"noopener\"><strong>Shorts<\/strong><\/a><strong>:<\/strong> 1080 x 1920 pixel\u016f (9:16).<\/li>\n<li><strong>Velikost n\u00e1hledu:<\/strong> 1280 x 720 pixel\u016f (pom\u011br 16:9).<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">LinkedIn<\/h3>\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.linkedin.com\/help\/linkedin\/answer\/a1311816\" target=\"_blank\" rel=\"noopener\">Videa na LinkedIn by m\u011bla sm\u011b\u0159ovat k profesion\u00e1ln\u00ed kvalit\u011b<\/a>. Nativn\u00ed nahr\u00e1n\u00ed m\u00e1 v\u00fdrazn\u011b vy\u0161\u0161\u00ed dosah ne\u017e extern\u00ed odkazy.<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Feed mobile-first:<\/strong> 1080 x 1350 pixel\u016f (4:5).<\/li>\n<li><strong>Desktop \/ profesion\u00e1ln\u00ed:<\/strong> 1920 x 1080 pixel\u016f (16:9).<\/li>\n<li><strong>Pozn\u00e1mka:<\/strong> nativn\u00ed videa na LinkedIn jsou te\u010f omezen\u00e1 na 10 minut (15 minut z desktopu); nejlep\u0161\u00ed engagement b\u00fdv\u00e1 pod 90 sekundami.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\">Obecn\u00fd technick\u00fd checklist pro v\u0161echny platformy<\/h2>\n<ul class=\"wp-block-list\">\n<li><strong>Video kodek:<\/strong> H.264 (nejuniverz\u00e1ln\u011bj\u0161\u00ed a nejstabiln\u011bj\u0161\u00ed).<\/li>\n<li><strong>Audio kodek:<\/strong> AAC (stereo, 128 kbps nebo v\u00edc).<\/li>\n<li><strong>Sn\u00edmkov\u00e1 frekvence:<\/strong> 30 fps (oborov\u00fd standard) nebo 60 fps u dynamick\u00e9ho obsahu.<\/li>\n<li><strong>Barevn\u00fd prostor:<\/strong> Rec. 709 (standard pro web a mobiln\u00ed displeje).<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">\n","protected":false},"excerpt":{"rendered":"<p>V roce 2026 mus\u00edte jako profesion\u00e1ln\u00ed tv\u016frci p\u0159edb\u00edhat specifikace vide\u00ed na platform\u00e1ch. Spr\u00e1vn\u00e1 velikost dr\u017e\u00ed engagement a zabr\u00e1n\u00ed automatick\u00e9mu o\u0159ezu.<\/p>\n","protected":false},"author":1,"featured_media":150,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_angie_page":false,"page_builder":"","footnotes":""},"categories":[560],"tags":[],"section_display":[],"class_list":["post-10889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-cs"],"acf":[],"lang":"cs","translations":{"cs":10889,"en":149,"zh":10861,"tw":10863,"ko":10865,"ja":10867,"es":10869,"de":10871,"fr":10873,"pt":10875,"ar":10877,"it":10879,"ru":10881,"sv":10883,"tr":10885,"nl":10887},"pll_sync_post":{},"_links":{"self":[{"href":"https:\/\/blog-new.magiclight.ai\/wp-2\/wp-json\/wp\/v2\/posts\/10889","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog-new.magiclight.ai\/wp-2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog-new.magiclight.ai\/wp-2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog-new.magiclight.ai\/wp-2\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog-new.magiclight.ai\/wp-2\/wp-json\/wp\/v2\/comments?post=10889"}],"version-history":[{"count":1,"href":"https:\/\/blog-new.magiclight.ai\/wp-2\/wp-json\/wp\/v2\/posts\/10889\/revisions"}],"predecessor-version":[{"id":10890,"href":"https:\/\/blog-new.magiclight.ai\/wp-2\/wp-json\/wp\/v2\/posts\/10889\/revisions\/10890"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog-new.magiclight.ai\/wp-2\/wp-json\/wp\/v2\/media\/150"}],"wp:attachment":[{"href":"https:\/\/blog-new.magiclight.ai\/wp-2\/wp-json\/wp\/v2\/media?parent=10889"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog-new.magiclight.ai\/wp-2\/wp-json\/wp\/v2\/categories?post=10889"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog-new.magiclight.ai\/wp-2\/wp-json\/wp\/v2\/tags?post=10889"},{"taxonomy":"section_display","embeddable":true,"href":"https:\/\/blog-new.magiclight.ai\/wp-2\/wp-json\/wp\/v2\/section_display?post=10889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}