{"id":149,"date":"2026-02-11T14:23:11","date_gmt":"2026-02-11T06:23:11","guid":{"rendered":"https:\/\/blog-new.magiclight.ai\/wp-2\/?p=149"},"modified":"2026-02-11T14:23:55","modified_gmt":"2026-02-11T06:23:55","slug":"social-media-video-sizes-the-ultimate-2026-guide-to-tiktok-instagram-facebook-snapchat-and-more","status":"publish","type":"post","link":"https:\/\/blog-new.magiclight.ai\/wp-2\/academy\/social-media-video-sizes-the-ultimate-2026-guide-to-tiktok-instagram-facebook-snapchat-and-more\/","title":{"rendered":"Social media video sizes: The ultimate 2026 guide to TikTok, Instagram, Facebook, Snapchat, and more"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">For professional content creators in 2026, staying ahead of social media video specifications is essential to ensure high engagement and avoid platform-side cropping.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are the latest recommended video sizes and technical specifications for the major platforms.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Quick Reference: 2026 Social Media Video Sizes<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Platform<\/strong><\/td><td><strong>Best Resolution<\/strong><\/td><td><strong>Aspect Ratio<\/strong><\/td><\/tr><tr><td><strong>TikTok<\/strong><\/td><td>1080 x 1920<\/td><td>9:16<\/td><\/tr><tr><td><strong>Instagram Reels<\/strong><\/td><td>1080 x 1920<\/td><td>9:16<\/td><\/tr><tr><td><strong>Instagram Stories<\/strong><\/td><td>1080 x 1920<\/td><td>9:16<\/td><\/tr><tr><td><strong>Facebook Reels<\/strong><\/td><td>1080 x 1920<\/td><td>9:16<\/td><\/tr><tr><td><strong>Facebook Feed<\/strong><\/td><td>1080 x 1350<\/td><td>4:5<\/td><\/tr><tr><td><strong>YouTube (Standard)<\/strong><\/td><td>1920 x 1080<\/td><td>16:9<\/td><\/tr><tr><td><strong>YouTube Shorts<\/strong><\/td><td>1080 x 1920<\/td><td>9:16<\/td><\/tr><tr><td><strong>Snapchat<\/strong><\/td><td>1080 x 1920<\/td><td>9:16<\/td><\/tr><tr><td><strong>LinkedIn<\/strong><\/td><td>1080 x 1350<\/td><td>4:5<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Size and Aspect Ratio Details on Each Social Media Platform<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">TikTok<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok <a href=\"https:\/\/www.cyberlink.com\/blog\/video-editing-instagram-tiktok\/4229\/tiktok-video-size\" target=\"_blank\" rel=\"noopener\">remains<\/a> strictly vertical-first. While it now <a href=\"https:\/\/www.tiktok.com\/creator-academy\" target=\"_blank\" rel=\"noopener\">supports horizontal uploads<\/a> for some users, the algorithm continues to favor the native 9:16 format.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Optimal Size:<\/strong> 1080 x 1920 pixels.<\/li>\n\n\n\n<li><strong>Max File Size:<\/strong> 1GB (500MB recommended for faster processing).<\/li>\n\n\n\n<li><strong>Preferred Format:<\/strong> .MP4 or .MOV (H.264 codec).<\/li>\n\n\n\n<li><strong>Pro Tip:<\/strong> Keep text and essential visuals in the <strong>\"Safe Zone\"<\/strong>\u2014the center 1080 x 1440 area\u2014to avoid being covered by the UI elements (username, captions, and side buttons).<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Instagram (Reels, Stories, and Feed)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/help.instagram.com\/1038071743007909\" target=\"_blank\" rel=\"noopener\">Instagram has consolidated<\/a> many of its video features, but sizing varies by placement.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Reels &amp; Stories:<\/strong> 1080 x 1920 pixels (9:16).<\/li>\n\n\n\n<li><strong>In-Feed Video:<\/strong> 1080 x 1350 pixels (4:5) is the \"Gold Standard\" for the feed as it takes up 70% more screen real estate than a square (1:1) video.<\/li>\n\n\n\n<li><strong>Reels Safe Zone:<\/strong> Avoid the top 220px and bottom 450px for important text, as these areas are obscured during feed previews and in the Reels discovery tab.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Facebook<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/en-gb.facebook.com\/business\/m\/one-sheeters\/video-requirements\" target=\"_blank\" rel=\"noopener\">Facebook continues to prioritize<\/a> mobile-first, vertical content, especially with its heavy push on Reels.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.facebook.com\/business\/help\/1197310377458196\" target=\"_blank\" rel=\"noopener\"><strong>Facebook Reels<\/strong><\/a><strong>:<\/strong> 1080 x 1920 pixels (9:16).<\/li>\n\n\n\n<li><strong>Facebook Feed:<\/strong> 1080 x 1350 (4:5) is now the preferred ratio for engagement, though 1080 x 1080 (1:1) is still widely used for ads.<\/li>\n\n\n\n<li><strong>Technical Specs:<\/strong> H.264 compression, 30 fps, and AAC audio at 128kbps+ are required for optimal quality.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Snapchat<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/businesshelp.snapchat.com\/s\/article\/top-snap-specs?language=en_US\" target=\"_blank\" rel=\"noopener\">Snapchat content<\/a> is almost exclusively full-screen vertical.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Single Video Ads &amp; Stories:<\/strong> 1080 x 1920 pixels (9:16).<\/li>\n\n\n\n<li><strong>File Size:<\/strong> Max 1GB.<\/li>\n\n\n\n<li><strong>New for 2026:<\/strong> With the launch of the latest <strong>Snap Specs AR glasses<\/strong>, first-person point-of-view (POV) content in 1080p is becoming a major trend for creators.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">YouTube<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">YouTube is the only platform where <a href=\"https:\/\/www.youtube.com\/creators\/how-things-work\/content-creation-strategy\/\" target=\"_blank\" rel=\"noopener\">landscape is still the primary focus<\/a>, though Shorts are now a major traffic driver.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/exceptional.marketing\/opinion\/social-media\/social-media-image-video-sizes\/#:~:text=x%201440%20px-,Ads%20%26%20posts,.MPEG%2D4%20or%20.AVI\" target=\"_blank\" rel=\"noopener\"><strong>Standard Video<\/strong><\/a><strong>:<\/strong> 1920 x 1080 pixels (16:9). 4K (3840 x 2160) is highly recommended for evergreen or high-production value content.<\/li>\n\n\n\n<li><a href=\"https:\/\/support.google.com\/youtube\/answer\/15424877?hl=en\" target=\"_blank\" rel=\"noopener\"><strong>Shorts<\/strong><\/a><strong>:<\/strong> 1080 x 1920 pixels (9:16).<\/li>\n\n\n\n<li><strong>Thumbnail Size:<\/strong> 1280 x 720 pixels (16:9 ratio).<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">LinkedIn<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.linkedin.com\/help\/linkedin\/answer\/a1311816\" target=\"_blank\" rel=\"noopener\">LinkedIn videos should lean toward professional quality<\/a>. Native uploads get significantly higher reach than external links.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Mobile-First Feed:<\/strong> 1080 x 1350 pixels (4:5).<\/li>\n\n\n\n<li><strong>Desktop\/Professional:<\/strong> 1920 x 1080 pixels (16:9).<\/li>\n\n\n\n<li><strong>Note:<\/strong> Native videos on LinkedIn are now capped at 10 minutes (15 minutes via desktop), with the best engagement typically occurring under 90 seconds.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">General Technical Checklist for All Platforms<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Video Codec:<\/strong> H.264 (The most universal and stable).<\/li>\n\n\n\n<li><strong>Audio Codec:<\/strong> AAC (Stereo, 128 kbps or higher).<\/li>\n\n\n\n<li><strong>Frame Rate:<\/strong> 30 fps (industry standard) or 60 fps for high-action content.<\/li>\n\n\n\n<li><strong>Color Space:<\/strong> Rec. 709 (The standard for web and mobile displays).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For professional content creators in 2026, staying ahea [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":150,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34],"tags":[],"section_display":[26,27],"class_list":["post-149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"acf":[],"lang":"en","translations":{"en":149},"pll_sync_post":{},"_links":{"self":[{"href":"https:\/\/blog-new.magiclight.ai\/wp-2\/wp-json\/wp\/v2\/posts\/149","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog-new.magiclight.ai\/wp-2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog-new.magiclight.ai\/wp-2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog-new.magiclight.ai\/wp-2\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog-new.magiclight.ai\/wp-2\/wp-json\/wp\/v2\/comments?post=149"}],"version-history":[{"count":1,"href":"https:\/\/blog-new.magiclight.ai\/wp-2\/wp-json\/wp\/v2\/posts\/149\/revisions"}],"predecessor-version":[{"id":151,"href":"https:\/\/blog-new.magiclight.ai\/wp-2\/wp-json\/wp\/v2\/posts\/149\/revisions\/151"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog-new.magiclight.ai\/wp-2\/wp-json\/wp\/v2\/media\/150"}],"wp:attachment":[{"href":"https:\/\/blog-new.magiclight.ai\/wp-2\/wp-json\/wp\/v2\/media?parent=149"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog-new.magiclight.ai\/wp-2\/wp-json\/wp\/v2\/categories?post=149"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog-new.magiclight.ai\/wp-2\/wp-json\/wp\/v2\/tags?post=149"},{"taxonomy":"section_display","embeddable":true,"href":"https:\/\/blog-new.magiclight.ai\/wp-2\/wp-json\/wp\/v2\/section_display?post=149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}